The Worldwide Speakers Digital Footprint Survey has been conducted annually since 2017. The survey is conducted during the January of each year and the reports are published during the first quarter.

The survey findings have been presented at industry conferences worldwide, including the European Speakers Convention in Antwerp (2017), the Global Speakers Summit in Auckland (2018), the European Speakers Convention in Paris (2019) and the Plan B Summit in Namibia (2020).

"With the Digital Footprint survey, Chris Davidson has undertaken the most comprehensive speaker website research, analysis, and survey ever conducted globally. His findings are nothing short of shocking, and his insights should be on every professional speaker's radar on this planet.”

Nabil Doss

Past President, Canadian Association of Professional Speakers

Past President, Global Speakers Federation

The 2020 survey is the most extensive so far, comprising a detailed analysis of over 1,100 websites belonging to members of professional speaking associations, in more than 10 countries across 3 continents.

The survey’s findings were presented to professional speakers from around the globe, attending the Plan B Summit in Namibia, in February 2020.

Celia Delaney

The extensive nature of this year’s report resulted in the production of different reports in multiple formats.

There are two main reports:

• The full report
• The synopsis report

The full, unabridged report contains the detailed survey results and associated analysis. It’s 50 pages long and contains approximately 10,000 words, along with 29 figures, 26 graphs and 11 process diagrams. You’ll also find a chapter detailing six marketing funnels with which all speakers ought to be familiar (and using somewhere in marketing their products and services). 

The detailed graphical presentation of the results allows you to compare your website with others in the speaking sector. Along with the section reviewing six types of marketing funnels, you’re sure to find the full report an invaluable resource if you’re looking to make a major upgrade in your capacity to engage with online 21st century marketing.

The full report is available as a PDF download, or as a bound document – select which you’d like from the options below.

Niels Brabandt

The synopsis is a freely available, abridged version of the full report. By comparison, the synopsis is just over half the word count of the full report and contains only 6 figures, 2 graphs and 4 process diagrams. 

The synopsis is available as a PDF download, free of charge. 

Adrienne Gibson